As Sport-Haley’s Vice President of Merchandising and Design, Cathy Blair leads a team that serves as the “creative eyes of the company.” For over 15 years, Blair and her designers have carried out that mission very well, as Sport-Haley has consistently produced a quality product that their customers have come to expect.

“I love to create garments that people enjoy – clothes that have an understated elegance,” Blair says. “The fashion business is very exciting – there are always a multitude of fabrics, colors and materials to choose from. The challenge is to create a product consistent with the company’s high standards – and those of our customers. When they see our line in a store, we want the fabric, fit and fashion to be exactly what they have come to expect from Sport-Haley.”

While Blair’s career in the industry spans more than 30 years, her design philosophy remains classic and simple – it’s based on color and fun mixed with good, strong, traditional basics. “The end result is product lines that accentuate femininity and an elegance that makes women feel like a million bucks.”