In 1986 a small women’s specific golf clothing company was founded under the name of Sundaze. Operations were based in Denver, Colorado. Growth was consistent over the first few years and in 1992 the small women’s golf clothing company added a golf menswear line called Haley. At the same time the company’s corporate name was then changed to Sport Haley, Inc.
Due to the exceptional growth of the golf market the company issued an IPO and went public in 1994 (Nasdaq: SPOR). Throughout the remainder of 1990’s the once tiny golf company experienced year after year of double-digit growth.
In the year 2000 Sport Haley added the Ben Hogan Apparel golf brand to its brand family through a license agreement with the Callaway Golf Company. The companies ladies golf apparel line was then renamed Sport Haley.
Today Sport Haley fashion golf apparel and outerwear is marketed in the premium and mid-price golf markets through a network of independent sales representatives and distributors to golf professional shops at country clubs and resorts throughout the U.S. and internationally. The company also markets Sport Haley golf and fashion apparel to corporate, college, university and other markets. Ben Hogan Apparel is marketed to elite golf professional shops, upscale resorts and exclusive department stores.
Our Sport Haley collection is a true reflection of our customer. They both continue to redefine themselves. The Sport Haley woman wants to look modern without looking trendy and our collection continues to evolve with a fresh new focus.
Our strength has always been value, excellent quality and elegance at a great price. Our sporty silhouettes are feminine and flattering. The styling is active-wear inspired, form fitting yet body conscious, contemporary, comfortable and self-assured.
Sport Haley’s designs make sense to the modern woman. It is a smart buy, the pieces can be tied back to her wardrobe, she can mix and match and care for it easily. More women are investing in their clothes and we want them to work for her.
Sport Haley offers custom embroidering of its apparel for each wholesale customer with their personalized club, resort or corporate logo, thereby promoting the image of both the company and its customers and enhancing the marketability of its products.